Art Direction for the Norco Race Division team, 2025. This project entailed branding and designing the team as a whole— including athlete kits, bike frames, race pits, the semi-truck, merchandise, and more. Each athlete rides under a signature pattern—a visual identity paired with a distinct colour palette. No two are the same, yet when seen together, the designs blend and form a cohesive unit. It’s a team of distinct personalities and charisma, and together they define Norco Race Division.